MyCEB once again led a successful sales mission, the last of the year to Australia. The Bureau’s Roadshow in Australia spanned over two cities namely Melbourne and Sydney was joined by eight industry partners including Penang Global Tourism, Sabah Tourism Board, Malaysia Airlines, Discovery Overland Holidays Sdn Bhd, Pacific World,  UCSI Communication Sdn Bhd, Accor and CHM Hotels.

Targeting the thriving corporate and incentive segment of the industry, this cornerstone initiative by MyCEB was first organised early this year and received numerous positive feedbacks from the Australian industry players. The programmes lined up during the roadshow showcased the best of what Malaysia has to offer which includes destination presentations via an interactive and informative networking dinner attended by more than 50 Australian corporate and incentive planners.

During the networking dinner, a special appearance was made by Poh Ling Yeow, or better known as Poh from the popular cooking show Poh’s Kitchen. Born and raised in Malaysia, Poh is a prominent chef as well as the runner up for Masterchef Australia 2009. With her expertise in the culinary industry, Poh prepared a Malaysian inspired menu for the dinner in relation to her Malaysian heritage.

According to Poh, “In many ways I feel that I owe my career to my Chinese Malaysian heritage. Being exposed to so many exotic ingredients and flavors has instilled in me an approach to cooking which is truly vibrant and unique.  It was a pleasure for me to showcase this at MyCEB’s networking dinner.”

MyCEB’s roadshow in Australia wraps up their sales and marketing calendar for 2012 which forms part of its effort to position Malaysia as Asia’s Business Events Hub.