MyCEB initiated the Industry Partner Programme (IPP) to create cooperative sales and marketing platforms for Malaysia's business events industry. The purpose of the programme is to strengthen Malaysia's competitive position in the international market, to grow Malaysia's international business events market and create business opportunities for the industry. It has also been designed to help create a seamless experience for international meeting and event planners that are considering Malaysia for their next business event.
Partners of IPP are provided with the opportunity to participate in international tradeshows and promotions, online directories and print publications, bid and sales proposals, educational and product development forums, as well as MyCEB's product and service referrals programme. Stay up–to–date with the latest industry developments and IPP via MyPARTNER, a quarterly e–newsletter for industry colleagues. Learn more about IPP and how you can participate here.