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  • Malaysia - Asia's Business Events Hub
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Malaysia Major Events Definitions

Event Categories

  1. Sports Event

    • 'Sports' is defined as a physical activity involving large muscle groups, requiring strategic methods, physical training and mental preparation and whose outcome is determined within a framework, by skill not chance. Sports occur in an organised structured and competitive environment where a winner is declared.
    • 'Mind sports' is defined as a game of mental skill, where training of muscles and skill in controlling them offer insignificant advantage, and mental abilities are paramount.
    • International and regional sports events are defined as events that involve a sporting competition between teams, associations and / or individuals representing at least a minimum of three (3) countries. These events include both sports and mind sport activities.
  2. Cultural, Arts and Lifestyle Event

    • Festivals, including music, dance, comedy, fashion, visual arts, multi arts, culinary arts, heritage, ethnic and multicultural performances and commercial music festivals.
    • Performing arts, including theatre, musicals, opera, ballet, classical and contemporary music and cross disciplinary performances.

Event Types

  1. International Events

    An international event:

    • Generates significant direct economic, social, and cultural, benefits to the country.
    • Attracts a significant proportion of international participants and spectators.
    • Has national significance outside of the region in which it is being run.
    • Generates significant international media coverage in markets of interest including.

    The benefits that can be realised from hosting international events include:

    • Direct benefits such as the creation of additional tourism revenue, new business opportunities, international exposure for country, the enhancement of our reputation as a major events destination.
    • Legacy benefits such as a growth in participation rates in arts or sport, reinforcement of the value of high achievement, strengthening of local and national pride, and social cohesion.
    • Event capability benefits, such as building the management and strategic capability of the events sector.

    International events can include the following event types:

    • Mega Event

      Participation Audience Media
      International teams/
      Attracts significant number of international spectators/visitors that travel specifically to attend event
      • Attracts significant international media coverage in main stream broadcast and print media
      • Broad global appeal
      Duration Size Other
      Multi-week Minimum 10,000 participants and/or visitors per day. (At least 20% or 2,000 international participants and/or visitors)
      • Characterised by their scale and complexity using multiple venues. Attracts significant international corporate sponsorship
      • Owned and managed by international body e.g. International sports federation
    • Major Event

      Participation   Media
      International and/
      or regional teams/
      Attracts mostly local and some regional and/or international participants.
      • Attracts regional media and some international media coverage in main stream broadcast and print media
      Duration Size Other
      Multi-day or regularly throughout the year Minimum 5,000 participants and/or visitors per day. (At least 20% or 1,000 international participants and/or visitors)
      • Attracts regional and national sponsorship
    • Major Niche Event

      Participation Audience Media
      International teams/
      Attracts limited number of international spectators/visitors that travel specifically to attend event
      • Attracts international media coverage in specialised media
      • Niche market appeal
      Duration Size Other
      Multi-day Minimum 1,500 visitors and/or participants per day.(At least 20% or 600 international visitors and/or participants)
      • Attracts niche sponsorship that relates to industry
  2. Home Grown Events

    • Home Grown events are those that have been initiated and staged within Malaysia by a local or national organisation. They are owned by a nationally registered company but may be managed by a local or international company.

      Participation Audience Media
      National teams/ competitors/ participants with guest international participants Attracts mainly local visitors with some regional and international visitors
      • Attracts extensive local and national media coverage
      Duration Size Other
      Annual Minimum 3,000 visitors and/or participants per day (At least 10% or 300 international visitors and/or participants)
      • Event owners are local i.e. Malaysian government or private event companies
  3. Home Hosted Events

    • Home Hosted events include international events that occur in Malaysia on a regular basis. These events are owned by international organisations and may be managed either by local or international organisations or a combination of both.
  4. Cluster Events

    • Cluster events are defined as secondary events to a main event (which can be mega events, major events, major niche events, home hosted events or home grown events) that are designed to attract additional international visitors to the main event or extend their duration of stay. They must relate to a similar audience to the main event and can occur just prior, post or during the main event. Cluster events must be able to demonstrate their specific impact on increasing attendance or extending duration to main event.
      Participation Audience Media
      Must attract international teams/
      participants that would not otherwise have
      come to main event
      Attracts local, national and international visitors that travel specifically for the event
      • Attracts national and international media
      Duration Size Other
      Single or multi-day event Minimum 1,000 visitors and/or participants per day (At least 20% or 200 international visitors and/or participants)
      • Events held pre, post or during main event and related in some way to main event in terms of focus and/or attendance

      Note: Film, television or radio productions; conferences, meetings, AGM's, promotional/trade exhibitions, conventions and trade shows do not fall within MyCEB's definition of International Events


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