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Tuesday, 28 March 2017, 04:09:39 PM

  • Malaysia - Asia's Business Events Hub
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MME Qualification Criteria

Definition

  1. Please refer to International Events Definitions.

Key Qualification Criteria

The following guidelines have been set down for prioritising MyCEB event support:

  1. Event must have a minimum of two days duration.
  2. Event types require the following profile:
    • Mega Events must attract a minimum total of 10,000 participants and/or spectators per day and at least 20% or 2,000 international participants and/or visitors that have intentionally come to destination for the event.
    • Major Events must attract a minimum total of 5,000 participants and/or spectators per day and at least 20% or 1,000 international participants and/or visitors that have intentionally come to destination for the event.
    • Major Niche Events must attract a minimum total of 1,500 participants and/or spectators per day and at least 20% or 600 international participants and/or visitors that have intentionally come to destination for the event.
    • Home Grown or Home Hosted Events must attract a minimum total of 3,000 participants and/or spectators per day and at least 10% or 300 international participants and/or visitors that have intentionally come to destination for the event.
    • Cluster Events must attract a minimum total of 1,000 participants and/or spectators per day and at least 20% or 200 international participants and/or visitors that have intentionally come to destination for the event.
  3. For 'Major International Events' and 'Mega International Events' an 'Economic Feasibility Study' must be conducted and submitted together with MyCEB support application form.
  4. Events must be able to demonstrate that they receive significant international media publicity for event and destination.
  5. Events must have independently audited tracking mechanisms in place to demonstrate economic value, attendance profile and media value with specific detail on international components i.e. international visitors and publicity value.
  6. Events must have a strong demonstrated fan base/following in Malaysia and/or ASEAN region.
  7. Event owners must demonstrate that they are financially sound and have a successful track record in managing international events.
  8. Event owner must have a business plan and event marketing plan.

 



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