Initiated by MyCEB, the Industry Partner Programme (IPP) is poised to position Malaysia as one of the world's leading international business event destinations. By synergising and collaborating Malaysia's business events, products, services, providers, expertise and intelligence across various industries and professions, IPP serves as a one-stop hub to meet the needs of international business tourism clients.
Partners of IPP will benefit from invaluable information on market trends, cutting edge advice and know-how from experts, and business opportunities through cooperative sales and marketing platforms. The perfect backdrop for leaders who want to remain at the forefront of their industry, IPP offers professional development opportunities as well as the platform to debate industry issues, exchange knowledge, ideas and market intelligence with peers.
With the objective of becoming a one-stop centre for international meeting and event planners that are in search of Malaysian venues, accommodation and service providers, MyCEB invites the following categories of business tourism products and services to join the Industry Partner Programme:
Convention and exhibition centres; hotels with meeting facilities; speciality and multi-purpose venues.
Convention Bureaus and Tourism Organisations
State and local convention bureaus and tourism organisations (specific to business tourism).
Destination management companies; event management companies; exhibition management companies; professional conference organisers.
Accommodation without meeting facilities including hotels, resorts, serviced apartments.
Touring & Leisure
Adventure and special interest tour operators; attractions; historic sites; galleries; museums; national parks and gardens; nightclubs; sports facilities and operators; restaurants; retail; theatres; theme parks.
Event Products and Services Providers
Audio visual and staging; catering services; corporate gifts and supplies; design and display contractors; entertainment providers; event registration and software providers; exhibition hire services; freight forwarders; marketing and public relations agencies; print and production companies; safety, security and medical services; team building companies; trade media; translation and interpreter services.
Airlines; airports; car and limousine hire; coach charter operators; cruise, boat and ferry operators; railways; specialty transport providers; taxi services.
Business tourism industry associations.
National, state and local government organisations; city councils.
Benefits for Participating
Becoming an industry partner will extend your company profile to the lucrative international business tourism market through a broad range of sales and marketing programmes initiated by MyCEB. As a partner, you will be exposed to vital market intelligence, gain valuable professional networks and be featured in various trade promotional activities.
Industry Electronic Newsletter
Keep updated with MyCEB's quarterly industry newsletter that will include cooperative opportunities, marketing intelligence, industry news and developments, and updates on businesses secured for Malaysia.
Get your company's profile listed on MyCEB's Customer Relationship Management (CRM) sales database. This will be used to upload information on MyCEB's website and for business referrals to international meeting and event planners.
Gain access to MyCEB's business events calendar and the opportunity to list events on the public calendar for promotional purposes.
Business to Business (B2B) Networking
Expand your professional network through MyCEB's industry networking events, educational seminars and sales activities.
Trade Shows and Promotions
Get exclusive access to MyCEB international tradeshow, and sales promotional programs in Asia, Europe, Australia and North America. This includes road shows planned for key and emerging markets. (Participation fees and criteria apply).
Industry Training and Education
Gain the opportunity to participate in MyCEB's industry educational seminars and workshops. This includes joint programmes with industry associations. Participation will provide partners with up-to-date market intelligence, skills training and the ability to accumulate points towards industry accreditation.
Obtain online sales leads generated through MyCEB's sales and marketing activities (subject to client's requirements).
Be included in bid documents for international conventions (subject to requirements of bid criteria and client).
Meeting Planners Guide
Product listings and profiles in the online and print Meeting Planners Guide, MyCEB's key promotional tool for international meeting and event planners. The online version will provide prospective clients with a product search option where they can select products and services that meet their specific needs.
Be invited to contribute to the development of MyCEB's sales and marketing promotional material including convention and incentive collateral materials, videos and electronic publications distributed to prospective clients (subject to specific requirements of promotional materials).
MyCEB's website features a range of online promotional opportunities including product listings, client newsletters, event calendar, media centre, Requests for Proposals (RFP). The extranet will provide partner-only information, news and sales opportunities.
Site Inspections and Familiarisations
Partners will have the opportunity to showcase their products and services during prospective client and media visits (subject to media or client's requirements).
Industry Partners will have the opportunity to leverage off MyCEB's international media programme including media kits, cooperative advertising, supplements, media conferences, media visits and press releases (participation costs may apply to selected activities).