Witnessing the endless wonders Sabah has to offer, YB Dato’ Sri Hajah Nancy Sukri, Minister of MOTAC remarks that “Tourism continues to be one of the sectors hardest hit by the Covid-19 pandemic and the outlook remains highly uncertain. At the same time, we are working closely with our team, agencies and Ministries just to expand plans and ideas to help recover Sabah’s tourism attraction and attract more local and international tourists to visit at their beautiful places once the cross-border gates are open.”

Held at Sabah International Convention Centre, the Meet in Malaysia at Sabah saw a strong support and testament by industry partners with the participation of around 200 industry stakeholders and government officers. The roadshow consists of multiple visits at the local attractions such as Pusat Inkubator Kraf at Kota Belud, Arkib Negara at Kota Kinabalu for their launch of mini studio JKKN TV and island hopping at Sapi Island and Manukan Island.

“As the national bureau under MOTAC, MyCEB’s role is far from just observing and appreciating the growth of a state. Our objective includes rallying all business events players to come together as one and push Malaysia globally. The establishment of MyCEB outlines the country’s priorities towards the development of Malaysia as a high-income nation, primarily as an economic contributor and catalyst for job creation and employment.” said Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB.

Hopeful with the outcome of the roadshow, Dato’ Sri Abdul Khani Daud is confident with the resilience of Sabah’s BE industry. “Today’s sessions in many ways, reflect what truly business events is made up of – knowledge transfer in a borderless world, even more apparent digitally as we wait for the right time to reignite physical presences.”

Let us move towards BE Greater, Together and Meet in Malaysia