The programme was officiated by En. Mohammad Isa Abdul Halim, Director of Marketing & Communications of MyCEB, who read the speech on behalf of Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB and Ms. Sue Lee Tsui Ling, Chief Executive Officer of Regen Rehabilitation International Sdn Bhd together with the bureau’s industry and strategic partners, the council members of Malaysian Society of Association Executives (MSAE), Malaysian Institute of Medical Laboratory Sciences (MIMLS) and International Society of Minimally Invasive Neuro Surgery with donation of five wheelchairs and five commode chairs that were presented to patients under ReGen existing CSR programme ‘Wish Upon A Star’.

Among the MyCEB MyCSR initiatives include Let’s Meet and Green Programme, Cycle of Smiles, Unwind with a Cause, Biji – Biji Initiative and Soup Kitchen Initiative. To date, MyCEB have executed 28 MyCSR programmes which includes a total of 2,040 tree planted for our Let’s Meet and Green programme. Some of the notable events include:

• World Congress of Accountants 2010
• World Gas Conference 2012
• Malaysian Association of Rehabilitation Physicians 2016
• The World Association for the Advancement of Veterinary 2018
• Soroptimist International Convention 2019

MyCEB believes that these initiatives provide opportunities for our business events planners to enhance their meetings and events in Malaysia through a host of interesting MyCSR programmes.

MyCEB, an agency under the Ministry of Tourism, Arts and Culture Malaysia (MoTAC) is committed to contribute towards sustainable developments with the aim to reach out to communities beyond meetings and events and at the same time, to raise the awareness of rehabilitation. The donation cause is an example of how the bureau can give back towards the community.

To know more about MyCSR Programme, visit MyCEB Programmes.