PLANTING SEEDS OF COMPASSION AND GIVING BACK: A RECAP OF MyCSR INITIATIVES DURING MBEW 2023 - Press Release

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PUTRAJAYA – 28 AUGUST 2023: Amid the bustling corridors of the Malaysia Business Events Week (MBEW) 2023, the spirit of corporate social responsibility (MyCSR) shone brightly through two impactful initiatives. The pulse of goodwill resonated as dedicated attendees enthusiastically participated in a life-saving Blood Donation Drive, extending a lifeline to those in need.

But the commitment to making a difference did not stop there. As part of MyCSR's green footprint, a Tree Planting Activity took root at an ecotourism attraction, Taman Alam, Selangor. Amidst the lush scenery, a hundred trees found their new home, standing tall as symbols of our dedication to the environment and community.

These MyCSR activities during MBEW 2023 embody the heart of collaboration and compassion, leaving an indelible mark of positive change within and beyond the event's horizon.

“We are delighted with the overwhelming response and active participation from delegates and strategic partners. The tree planting campaign and blood donation drive exemplify our industry's dedication to making a positive impact beyond business gatherings,” said Datuk Hajah Saraya Arbi, Interim Chairman of Malaysia Convention & Exhibition Bureau (MyCEB).

She continued, “Together, we've proven that business events are not only a platform for growth but also an opportunity to nurture a better future. Through these initiatives, we have collectively shown that business events can be a force for good, contributing to both environmental sustainability and community welfare. Let's continue to sow the seeds of goodwill, embracing the power of collective action.”

Ending the MBEW 2023 as meaningfully as it started, a tree planting activity was organised in collaboration with Tourism Selangor and its strategic partners namely, Kuala Selangor Municipal Council (MPKS), Kumpulan Darul Ehsan Berhad (KDEB) Waste Management, the Malaysian Nature Society (MNS) as well as Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) to contribute to environmental conservation. The activity was attended by:

1. YBhg. Datuk Hajah Saraya binti Arbi, Interim Chairman of MyCEB
2. YBrs. En Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB
3. YBrs. Encik Mohd Raiz bin Radzuan, (S.I.S, A.M.S.) District Officer of Kuala Selangor
4. TPr. Haji Mohamad Yusli bin Iskandar, (A.I.S., P.P.C) Secretary of Kuala Selangor Municipal Council
5. YBrs. Encik Azrul Shah bin Mohamad, Chief Executive Officer of Tourism Selangor
6. YBrs. Encik I.S Shanmugaraj, Executive Director of Persatuan Pencinta Alam Malaysia

The success of these MyCSR activities during MBEW serves as a reminder that the business events industry can be a force for good, not only in promoting economic growth but also in fostering social responsibility and environmental stewardship. In line with the fulfillment of UNSDG and ESG initiatives, it is only timely that the business events industry gathers to vigorously and consistently work towards protecting, conserving and preserving our mother nature for a sustainable future. As the event concludes, the positive impact on the local community and the environment continued to reverberate, leaving a legacy of meaningful change.

To make a difference and be part of MyCEB’s CSR initiatives or know more about MBEW, kindly visit www.myceb.com.my

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